Do It Like A Pro: Trending Social Media Tips
You’ve heard the phrase “it’s all in the details.” This idea rings true particularly for social media marketers and content managers. So, what will take your content on social from average to detailed-extraordinaire? Start with these few tips practiced by pros in marketing.
#1 Optimize Your Bio
Did you know that Instagram allows users to search for others users based on keywords AND emojis? A great profile bio is so much more than a brief on what you do; it’s a tool that lets you drive traffic if used correctly. Consider keyword you want to include in your bio and create a description that is both informative and search-friendly.
#2 Update Your Link
The link in your bio should be consistently changing in correlation with a strong call-to-action. For example, if you post a new blog post, then your bio should link directly to your new blog post. However, some companies opt for savvy tools such as LinkTree, which lets you place multiple links in one place. Whichever route you decide to go, always keep an updated link with a call-to-action.
#3 Be Authentic
Authentic content out-performs artificial content. Consider ways which you can use in-house photos and videos to publish on social media. True, quality photos are key, and yes it takes some time out of your day to produce some appealing content, but the extra mile is worth it. If you’re not a photographer, videographer, or graphic designer, don’t stress. There are plenty of resources out there to help you produce authentic and high-quality content (such as Adobe Spark for graphics).
#4 Use The Immeasurable Hashtags
Hashtags are underrated. They allow others and potential customers to discover you on platforms such as Instagram and Twitter. However, a slew of random hashtags will not help your case. You need a strategy. To start, consider what other people in your industry use for hashtags. Additionally, you’ll want to think about the issue your customer faces and what they would search for to solve it.
#5 Host A Giveaway
Is your goal to optimize brand awareness? A giveaway is a great way to boost engagement, gain new followers, and spread your brand narrative. To host a giveaway you want to identify what you’re giving away, create a list of rules (such as “tag a friend”), set a deadline to enter.
#6 Acknowledge Your Followers And Fans
No comment should go unrecognized. It’s a general rule of thumb that social media marketers respond to every inquiry, compliment, and commentary to build brand authenticity and establish personable relationships. Remember, social media is so much more than a place where you share your content; it’s a powerful tool to connect with potential customers.
So many businesses are on social media, but only a handful are wise about how they use it. Want more insight on how to make social media work for your business? Let’s get in touch!