How To Find The Best Hashtags For Your Business

Instagram allows up to 30 hashtags per caption. Hashtags are pivotal to your Instagram success. They serve to optimize your brand’s awareness and drive traffic to your profile. That’s why it’s important to choose your hashtags carefully. Here’s a three-step guide to identify the best hashtags for your business.

#1 Identify hashtags used by leading competitors

Who are the leading competitors/influencers in your industry and are they successful on Instagram? Identify industry influencers and make a list of commonly used hashtags.

#2 Generate related hashtags

If you want to take it a step further, consider using a program such as Hashtagify to discover related hashtags. This can help you cultivate hashtag ideas.

#3 Consider your costumer’s problem

You know your customer better than any competitor or generator! Now, it’s the time to take advantage of that knowledge and think how your customer would think. Consider questions such as what problem does your customer have, and how will your business provide a solution? What words would your customer look up to find a solution?

Once you gather your hashtags, don’t think that’s the end of it. Use different hashtags and analyze results such as with A/B testing. To find the right hashtags for your business, you need to carefully research relevant hashtags and monitor your results.