How To Use Instagram Stories For Your Business
Instagram Stories has 400 million daily users. It’s no surprise that brands want to find effective ways to make use of this feature. However, it is a surprise that most brands have no idea how to get the most of Instagram Stories. Regarding business, Instagram stories are complex and require much more thought than a photo with a slab of text. There are a few ways to share and collect meaningful information with Instagram Stories. Here is how to use Instagram Stories for your business.
Polls and sliders are a couple of the few interactive tools in Instagram stories. Carefully consider the type of questions you want to ask your followers. To gain more insight about your follower base, ask questions that will help gauge followers’ motives and preferences. For instance, if you sell a food product online, create a poll that asks if followers if they have ordered food products online or not. Create a follow-up question and ask if they would do it again. Questions like this contain value and will help you to understand your audience better.
Create Interactive Stories
Guide your users through a situation that requires them to follow a story and see how your product solves the issue. For example, Lowe’s created an amusing story that allowed viewers to interact with a DIY project. Their story was successful because, in part, everyone loves a good story, and partially because of the quality of their photos and story. If you have the resources to develop a high-quality interactive story, do it!
Provide a Solution
One of your goals on social media should be to drive relevant followers to your website. Your aim or CTA (Call-To-Action) does not always need to be about buying your product or working with your business. Use Instagram Stories as a method to provide solutions to problems relevant to your brand. Consider an issue that your target audience has and ask about it on an Instagram story. Follow-up and promote a blog post that solves their problem.
Too often brands do not reap the full benefits that come with Instagram Story tools. Make sure you apply a strategy to your Instagram Stories if you want to see results. A seasoned marketer can provide you with a plan that will optimize your social media marketing efforts. Contact me if you wish to create an effective marketing strategy.