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On October 24, 2018, Rachel Pisani, President of Rachel Pisani Marketing, will lead this one-hour webinar on how to expand your platform and increase the reach of your message. In this webinar, you will learn how […]
Instagram allows up to 30 hashtags per caption. Hashtags are pivotal to your Instagram success. They serve to optimize your brand’s awareness and drive traffic to your profile. That’s why it’s important to choose your hashtags carefully. Here’s a three-step guide to identify the best hashtags for your business.
#1 Identify hashtags used by leading competitors
You’ve heard the phrase “it’s all in the details.” This idea rings true particularly for social media marketers and content managers. So, what will take your content on social from average to detailed-extraordinaire? Start with these few tips practiced by pros in marketing.
#1 Optimize Your Bio
Did you know that Instagram allows users to search for others […]
How will people discover you if your brand is not known? There are several helpful resources to spread brand awareness such as social media. However, there is one tool that is so powerful and essential for your marketing strategy: Keywords. Keywords are words or phrases that you include in your online content, such as your […]
Instagram Stories has 400 million daily users. It’s no surprise that brands want to find effective ways to make use of this feature. However, it is a surprise that most brands have no idea how to get the most of Instagram Stories. Regarding business, Instagram stories are complex and require much more thought than a photo […]
You sit down to leisurely scroll your Facebook feed and next thing you know, an hour of your time has been drained by mindless cat videos and your high school acquaintance’s vacation album. With growing worries over social media addiction, Facebook has unveiled a new tool.
‘Your Time on Facebook’ gives users a real-time display of […]
Tired of 60-second teaser videos you see on Instagram? Well, you’re not alone. After eight successful years, Instagram has launched the highly anticipated IGTV a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her latest project or King Bach sharing his latest comedy skit. Here’s what we know […]
If you want to up your marketing game, you need to do everything in your capacity to understand industry jargon, obtain new skills, and understand trending strategies. Podcasts are fantastic resources for business owners or professional marketers to gain further insight and optimize their content. Every marketer should be tuning into these eight podcasts:
#1 Call […]